• Web stranice,
  • Mobilne aplikacije,
  • SEO

Web portal and web page development, SEO optimization

We have built adiva.hr, the biggest pharmacist web portal in the region, and generated more traffic to our clients’ pages

Challenge: repositioning adiva.hr by changing the web page into a web portal packed with interesting and frequently read articles

Web page adiva.hr was built in 2010 as a B2B and B2C internet nodal point for the promotion of marketing programs within the ADIVA brand. LOGIC MARKETING agency was asked to create a new media platform that will upgrade the content of ADIVA Plus printed magazine and promote all subjects concerning health and pharmacy services, as well as drive more traffic to the existing ADIVA web page.

Solution and results

LOGIC MARKETING agency has decided to completely reposition adiva.hr by converting the web site to a pharmaceutical health web portal that is first of its kind in Croatia. Content of the new reoriented web portal targets patients. We wanted to create a relevant and popular health portal supported by pharmacists who will enhance its credibility and assert its authority of a unique health medium on the Croatian market. After its launch, adiva.hr saw an increase in traffic by 6000%. Our agency was responsible for the whole content strategy, content creation and editorial policy of the web portal. We handled its promotion and SEO content optimization. We were also responsible for the portal’s structure, production, design, and concept in general.Communication strategy

Marketing services offered

  • Communication strategy
  • Content strategy
  • Concept development
  • Web site structure planning
  • UX/UI design
  • Web page development and production
  • Content creation

Selected works