Visual identity creation and naming

We have created visual identities and generated names for successful international and Croatian brands

Challenge: Creating a visual identity of a brand in line with the marketing strategy and generating the naming of the brand that will reflect its positioning and create unique visibility on the market

Strategic and branding agency LOGIC MARKETING is engaged in the projects of visual identity creation and brand naming for renowned international and Croatian companies. Based on the proposed marketing strategies and defined positioning strategies, the agency conceives and designs recognizable visual identities of the brands. The branding process involves market analysis, best market performance analysis, interviews with the main stakeholders in the companies, the study of the target audience, creation of the logo, selection of typography, and design of corporate colors, illustrations, and graphic icons. As part of the visual identity creation, the agency designs the book of graphic standards, which shows how graphic elements apply in various situations and media. Marketing agency LOGIC MARKETING is an expert in the segment of brand naming as well. We always try to achieve the brand's universal recognizability and emotional connection with its client in all our proposed creative solutions for the brand names.

Solution and results

LOGIC MARKETING has created visual identities for successful brands in the Croatian market, among which some stand out: PHOENIX Farmacija (brand ADIVA), branding of the Daruvar city, branding of the company INP inženjering za naftu i plin, branding of InSky Solutions company, brand architecture for Stipić Interart company, branding of the Comiter trgovina company, branding of Bura i Sol, etc.
It’s worth mentioning some of our naming projects too: ADIVA brand of PHOENIX Farmacija, which has become the most recognizable brand in the Croatian apothecary market, OBLIQ from the furniture segment, CONSTRUCTA from the construction sector, LEVELUP from the advanced logistics segment, VJERNI ZDRAVLJU – the name for the loyalty program of PHOENIX Farmacija. We also created successful positioning slogans like “IT na TI” for Integra Group and “Always ahead” for Intercapital company.

Marketing services offered

  • Branding
  • Visual identity
  • Brand naming
  • Creation of slogans
  • Brand architecture
  • Logo design
  • Creation and selection of typography
  • The book of graphic standards
  • Brand product names creation

Selected works