Redesign of HINA Zdravlje and HINA Zelena Hrvatska web portals

Challenge: To make HINA Zdravlje and HINA Zelena Hrvatska web portals attractive sources of information for readers through new, more modern design

Croatian News Agency (HINA) is a public media outlet and the only national news agency in Croatia whose users include almost all major electronic and print media in the country. In addition to its leading portal, hina.hr, its portfolio comprises specialized portals, zdravlje.hina.hr and zelenahrvatska.hina.hr. The task of the LOGIC MARKETING agency was to refresh the HINA Zdravlje and HINA Zelena Hrvatska portals with a new modern design. The client desired the portal to be user-friendly while exuding professionalism and a positive attitude.

Solution and results

Digital marketing agency LOGIC MARKETING created a new UX/UI design emphasizing the functionality of all elements. Clean and clear colors were chosen for visual identity (blue for HINA Zdravlje and green for HINA Zelena Hrvatska). The selected typography created a striking impression that contributes to reading ease. With the new, more modern web design, we improved user experience, modernized navigation, and content accessibility by combining freshness with a serious approach.

We additionally optimized the pages for keyword searching. We took care of design responsiveness across all platforms to make HINA Health and HINA Green Croatia recognizable information channels for the domestic public.