Development of strategic and operational marketing plans, brand positioning
Through our unique strategic and operational marketing methodology, which we've developed for over 20 years, we've made our clients' brands recognizable and successful
Challenge: to implement effective marketing planning and positioning of our client's brands in the market
When approaching strategic and operational marketing planning for our clients, we strive to identify and capitalize on each brand's unique market opportunities, detect trends and customer behavior, differentiate the brand from the competition, establish identity elements on which we'll build a long-term brand position in the market, and define creative strategy, sales propositions, and communication channels.
Solution and results
During our work on strategic marketing and positioning issues, we've developed a unique methodology for building brands in customers' eyes. The LOGIC MARKETING consulting team strives to find a unique positioning formula for each brand. It aims to solve each marketing problem uniquely, whether finding hidden market niches, hidden market trends, and target group needs, defining key success factors, defining original brand essence, creating perception maps, or specific positioning methodology. Our strategic marketing plan aims to ensure original market presence for the brand, increase brand value, and create a unique connection with customers.
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Positioning strategy, naming, and branding for PHOENIX Pharmacy brand -
Strategic marketing plan for InterCapital company -
Positioning strategy, strategic and operational marketing plan for Globero company -
Strategic and operational marketing plan, naming, and branding for Skladišna logistika -
Strategic marketing plan for IntegraGroup
Marketing services offered
- Development of brand positioning strategies
- Development of branding strategies
- Brand naming
- Development of strategic marketing plans
- Development of operational marketing plans
- Discovery of hidden market niches and hidden market trends
- Identification of target group needs
- Definition of key success factors
- Definition of original brand essence
- Creation of perception maps
- Brand management
- Best market practices analysis
- Competitor analysis
