Creation of Visual Identity for South Bilogora Tourist Board
We gave a modern visual stamp to the South Bilogora region, marked by tradition
Challenge: to make a small and unknown tourist destination visually recognizable
When the LOGIC MARKETING agency approached the creation of the visual identity for the South Bilogora Tourist Board, we asked ourselves the following questions: How can a small and unknown destination be visually recognizable? How can key identity elements be identified that will visually represent the South Bilogora destination? How can the greatest effect be achieved and a logo created that will contribute to building the image of the South Bilogora region?
Solution and results
When creating the visual identity for the South Bilogora Tourist Board, LOGIC MARKETING sought inspiration for the logo in the novel of one of the most significant residents of the Bilogora region - writer Mato Lovrak, and his timeless children's book "Train in the Snow." As the central motif, we took locomotive elements, which we interpreted in a geometric style. We combined them with colors representing the characteristics of the South Bilogora region – green and blue colors as symbols of nature and environment. We rounded out the logo concept with effective typography (All-round Gothic) that follows the rounded contours of the symbol and creates a unique visual whole with it.
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Visual identity for South Bilogora Tourist Board -
Business card design for the South Bilogora Tourist Board -
Letterhead design for South Bilogora Tourist Board -
Standing poster design for the South Bilogora Tourist Board -
Promotional materials design for the South Bilogora Tourist Board
Marketing services offered
- Creation of visual identity
- Logo creation
- Creation of brand guidelines book
- Design of promotional materials
- Identification of key identity elements
