The most common digital marketing mistakes to avoid in 2021
Digital marketing is a skill in which nothing should be left to chance. If your digital marketing doesn't bring desired results for some reason, maybe you are making one of these common mistakes.
Nowadays, we are all online. There is no business that is not active on social media or the internet. Publishing content on digital channels is a continual everyday business for everyone who wants to succeed. Digital tools of promotion are now at our disposal, but many people make mistakes that should be avoided. Let's learn something out of them.
Stop producing the same type of content
We all want to tell the story about our brand. But we shouldn't do it by creating the same type of content. If you, for example, publish similar photographs on your Facebook or Instagram page with the same kinds of messages, you will soon get boring to your followers.
That's why you need to produce diverse content. Throw in your content plan some motion graphic animations and videos. Make videos with your office camera or smartphone. Create interesting infographics, Facebook and Instagram stories. Change the approach to your content themes, play with textual style to cover your audience's various interests. By doing so, you will expand your target and increase the potential buyers base. You'll become cooler in the eyes of your followers.
Don't rely only on organic: without promotion, there are no results
You create excellent content, and you are sure it's going to bring you success? Don't get any false hopes. The competition was high even before the coronavirus outbreak, and you can imagine how crowded it is now on digital channels. If you put all your hopes on organic traffic, you might soon get disappointed with the results. That's why you need to promote your content to get noticed by your products' potential buyers.
To succeed, do the following:
- Invest part of your budget in the promotion of your blog articles, Facebook and Instagram posts
- Promote your webshop products with effective Google custom and Google display ads
- Employ the PPC digital marketing specialist or digital marketing agency
- Gain new followers through Facebook and YouTube advertising
- Target your audience with precise digital tools
Do not neglect the publishing of blog articles
They say that content is the "king of marketing." However, many people neglect this common wisdom. Especially when it comes to the regular publishing of blogs. Even though most of people don't read on the internet but only skim the articles, don't stop with the publishing of posts. Your followers might scroll through your writing and then suddenly decide to click on a product whose photo is included in the blog post. Give your article an impactful headline, insert an exciting video, create an amusing photo caption, and you'll get the attention of your buyers.
Publish your content regularly. You'll get a higher ranking from Google, and your products will rise to the top of a search engine list. Optimize your articles with available SEO optimization tools, write them around keywords to better reach your buyers' interest. Share your articles on social media channels and promote them for better reach and engagement. That's the best way to get more conversions.
Be active on social media
Social networks like Facebook and Instagram are the most popular promotional channels of today. If you don't publish your content on them, you'll get out of sight of your followers. Avoid this mistake and follow this advice:
- Publish regularly to reach your fans
- Plan your activities through a monthly content plan
- Save on time and schedule your posts
- Be as personal as much as you can be, communicate with fans in a friendly tone
- Create diverse content that achieves engagement and encourages fans to share and comment.
Get help from available analytic tools
It's nice to be creative. And it's excellent to produce impactful content. But if you want to be successful on digital channels, get into your followers' habits via available analytical tools. Google Analytics and Facebook Ads Manager are great for that. Use them for accurate analysis of your fans' reactions, study their demography and interests, analyze which content they like, what makes them engage with your posts and articles.
When you conduct Google and Facebook promotional campaigns, always track their results. Test your ads. Optimize them. Track their performance. Optimize all future content on your web page with the available CMS or WordPress options as well as with a mighty Google Keyword Planner. Follow the search trends and create new ideas for your blog and social media posts.
Digital marketing is the most precise promotional tool you can imagine.
The list of typical mistakes also includes:
Underestimation of e-mail marketing (yes, our inboxes are filled with e-mails and spam, but yes, it's still the most economical way to gain new buyers).
Neglect of competition (always analyze your competitors' activities, track down their price policy, their social media presence, learn from their best moves).
Not taking care of the web page's responsive design (most of the traffic to your web page comes probably from mobile phones, so make sure that the design of your page is well suited for smartphone browsing).
If you are too busy or don't have the resources to dedicate fully to digital marketing promotion, look for a digital marketing agency's professional help. Here at LOGIC MARKETING we'll give you the best support to enhance the visibility of your brand. Together, let's make sales happen!
References:
https://inkbotdesign.com/digital-marketing-mistakes/
