Click with your buyers: Small secrets of a good webshop promotion

That day has come. You've finally launched your new webshop or innovative commercial application. And you eagerly wait for the sales to start happening. But if you don't invest enough budget in the online promotion, you won't get a satisfying response from your buyers.

A good user experience: Make your buyers feel comfortable and safe

The first thing you need to do is imagine your webshop as the actual physical shop where your buyers could feel comfortable and safe. They should feel proud for ordering a product at your place. If they have only a slight feeling of doubt, that might be a bad thing for you. That's why you need to build a trustworthy relationship so the buyer could confide in you and hand over his or her credit card information without hesitation or second thoughts.

One of the reasons people don't trust commercial online platforms lies in the fact that there's no human element involved. There's no actual person you can talk to like in a real store, and everything feels automatic or anonymous when you are shopping on a webshop. That's why good webshops have to communicate all the products' sales benefits and stress out why those products are unique or different from other products on the market. In addition to that, a good webshop should feature a contact form or live chat so the buyers could always get in touch with you.

As for the buying experience, make it simple and intuitive. Motivate your buyers with additional actions and offers. Lower prices, discounts, special prize codes will all help attract more customers and make them enjoy buying at your online store. And don't forget to promote your webshop to reach the highest number of people possible and get awareness for your enterprise. 

Without good promotion, there will be no sales!  

Webshop promotion: test until you succeed!

You might probably ask yourself what the best way to promote a webshop is. Even though there are so many digital platforms with so many promotion methods, experience shows that it's best to focus on a niche or narrow segment than to get lost in a too wide approach. Only when you are sure that a specific channel generates web traffic for your webshop can you extend your reach to a broader audience. In line with that, Jessica Greene, a digital specialist for databox.com, states that the five most effective channels of digital promotion are: content marketing, influencers, e-mail marketing, and advertising on social media and Google.

Content rules! Share it on your social media pages 

Good content makes sales happen. Andrew McLoughlin from Colibri Digital Marketing agency confirms it with his experience: "Publishing provides an opportunity to explain what sets one store apart from the rest, and it builds a corpus of content that can fuel a more substantial social media presence as well. " 

And not only that. Regular publishing also gets you a higher ranking on Google. People find you easier on the web. You get more web traffic, and you get more opportunities to create fresh content ideas for your Facebook and Instagram channels. Don't only focus on writing blogs, create free eBooks, educate your buyers with excellent videos.

Good SEO optimization

Good content goes hand in hand with good SEO optimization. And good SEO optimization is essential if you sell products with slightly generic descriptions. Terms like "healthy food," "furniture," "wedding planning," "smartphones" are highly used by the competitors on digital channels, and only intelligent SEO optimization can elevate your content to the top of the search lists. 

Combine SEO with clever marketing tactics. Be creative with product descriptions (if you amass too many keywords, you won't fool Google's algorithms). Cooperate with the pages that cover your product niche (send them free content that will be used on their channels).

Redirect your budget to PPC marketing, paid per click Google search, and Google display ads. Create a buzz around your products with graphically and textually impactful Facebook ads. Possibilities are limitless.

Send e-mails to your customers

Maybe you won't believe it, but good old e-mail still has the most significant ROI (return of investment). Yes, but who reads them at all, you might wonder. Well, the fans of successful furniture giant IKEA do since this corporation relies on its regular newsletters filled with offers, coupons, and prize games for buyers.

Think like this. When you start your webshop page, send e-mails immediately to your potential buyers or business partners whose addresses you already have in your databases. Ensure that your e-mail has the link to your webshop, that your content is exciting and graphically attractive. 

With time, build up your newsletter base by offering people attractive discounts, motivate your subscribers with special prize discount coupons and codes. And don't send your e-mails just once in a while. Inform your customers regularly about the best products or selected offers. And always make sure that your content is linked to the webshop pages with related products or services. Make the customer journey from your product to his place as shorter as possible.

You have a product, and influencers want it!

When people decide which products to buy, they usually consult their friends' recommendations, and they follow the advice of well-known influencers. If you want to make your product or webshop popular among certain demographic groups, find the appropriate influencers who will make your product more desirable. Influencer marketing is one of the best ways to promote a webshop. You have to identify the right influencer, send him or her your product for testing, and in return, ask the influencer to post about it on his or her social media pages.

An expert for influencer marketing Ryne Higgins sees in the cooperation with influencers two important benefits. First, he says that influencers introduce your product to their audience, and then they make buyers feel more secure about the quality of your product because it's the recommendation of their favourite influencer that confirms it.

So let us conclude. Always mark your presence on social media channels. Place your product ads on Facebook and other social networks. Publish intriguing posts, encourage your fans to be active on your page, and stay in contact with your brand. 

And never stop experimenting. Test until you succeed – perhaps that's the only suitable method to follow if you want to close sales and reach success.

References:

https://blog.adext.com/online-ads-digital-marketing-strategy/

blog.adext.com/website-not-helping-online-sales/

https://blog.adext.com/the-ugly-truths-about-online-selling/

https://blog.adext.com/fun-facts-online-selling/

https://databox.com/how-to-promote-your-online-store

https://www.business2community.com/ecommerce/34-ways-to-promote-your-online-shop-like-a-pro-02122914