5 reasons why you should include a newsletter as part of your digital marketing strategy
Many companies use email marketing because it has proven to be a good tool for raising brand awareness, selling and promoting products and services, and encouraging customer loyalty. Email marketing is not a new marketing tool. We can say that it developed with the Internet. Email is an intuitive, free, easy, effective, fast, and valuable medium. Many emails are used almost daily to send and receive messages. It gives you a unique advantage, and it comes in the inbox of your potential customers! As an efficient and cost-effective marketing tool, email marketing can significantly contribute to realizing business and marketing goals.
What is a newsletter?
A newsletter is an HTML email, and it forms a part of email marketing. Businesses often use a newsletter to share relevant and essential information with their consumers. Quickly and efficiently, a company can share its content, promote products and services to increase traffic to its website. If your company still doesn't use a newsletter, consider this effective marketing tool to help you achieve a high return on investment (ROI). This marketing tool is used for remarketing by targeting website visitors who remind them to complete their purchase, offer similar products or services, provide additional benefits, lower the price or introduce new products or services.
Below are five reasons why you should include a newsletter as a digital marketing tool in your business.
1. It increases sales
Newsletter as a marketing tool allows you to regularly inform and educate consumers about your products, services, monthly or weekly discounts, bonuses, coupons, and similar benefits. In addition to an educational approach, a newsletter may aim to drive conversions. For example, the recipient of the newsletter can become a customer of the product from your website. Sending coupons, promotional prices, or invitations to action („Call us now!“, „Don't wait!“) via newsletter can be an excellent motive for the customer to go to the webshop and add products to their cart. Sounds simple, doesn't it?
2. It connects you with consumers
Connecting with consumers through a newsletter can be just as effective, professional, and personalized as in-person, face-to-face sales. The so-called customer loyalty is created where the customer is so loyal to the brand that the high price or insufficient product availability doesn't affect the consumer's loyalty.
The customer gets information about product sales in such newsletters, receives a birthday card, gets benefits or reminders of how customer hasn't accessed the site for a long time (e.g. „We miss you!“), and similar. All of these activities have the effect of creating loyal consumers who will visit your website regularly and therefore increase your sales.
3. It increases the number of followers
Increasing the number of followers on social networks such as Facebook, Instagram or LinkedIn can be challenging in business. A newsletter is one of the tools that can help you increase the number of followers on social media. Include a share button in the newsletter that leads to your Facebook, Instagram, or website.
4. It increases web traffic
It is not enough to rely solely on organic search results when making good web traffic. Audiences reach the company's or brand's website more and more through ads, newsletters, blogs, and if their Facebook friends have responded pr clicked on the company's web post. If you want your audience to click on your website, make a conversion, follow educational articles, motivate them to these activities by sending an attractive newsletter.
Just like on a website, place a prominent and visible link on the newsletter that the customer can click on. The first link you put in the newsletter content will have the highest number of clicks, and if you want more traffic on the website, place it at the top.
5. It increases return on investment (ROI) and strengthen brand awareness
Return on investment (ROI) is a crucial measure that shows the ratio between net profit and investment costs. The newsletter has proven to be a marketing tool that is affordable and brings a high return on investment. The cost of creating this tool depends on the platform on which the newsletter is created, how often it is sent to the audience (weekly, monthly, annually), and what is the base of the mailing list of customers in your CRM database. In addition to being good for improving business results, email marketing has also proven to be a good solution for strengthening brand awareness or education. Every profit or nonprofit organization should use the newsletter to optimize its planned marketing and sales goals.
To successfully implement an email marketing strategy as part of a broader digital marketing strategy, a digital marketing agency can help you. A digital marketing agency can create a database for you, manage a CRM system, create a newsletter, design content and take care of the sending and efficiency of the newsletter. Also, marketing agencies can arrange with the client to regularly monitor the success of campaigns, follow the results, proactively design marketing and sales messages, and target each customer individually.
Sources: https://compose.ly/strategy/advantages-of-having-a-newsletter/
https://www.americanexpress.com/en-us/business/trends-and-insights/articles/5-reasons-why-you-need-an-email-newsletter/
