Several last pandemic years taught us how much digitization and online marketing have become essential to everyday business. As a result, many companies moved their operations from offices to employees' homes, and the consumers' habits slowly but steadily turned towards e-commerce and online shopping. 

digitalni marketing-uspješno poslovanje

All these events have accelerated the digital transformation of businesses, and as The Digital Marketing Institute states, by 2025, companies will invest 2.8 trillion US dollars in digital transformation strategies. Of course, these numbers refer not only to digital marketing activities but also to complete business digitalization. However, digital advertising represents an essential segment of business transformation. 

So, if you want to ensure your company's or your brand's future, you should undoubtedly turn towards digital marketing. But, first, find out the reasons why do it.

1. Numbers confirm digital marketing's strength

Economic insecurity and the lack of optimism due to the pandemic of COVID-19 erode all pores of a global society. But, what's interesting about that is that budgets for digital marketing are on the rise! According to CMO data, the digital marketing budget of companies that participated in the research shows that their budgetary means are not only on par with the budgets from pre-pandemic years but are planned to increase by 10 percent in the next 12 months. As The Digital Marketing Institute reports: investments in digital marketing primarily refer to data analysis, SEO optimization of web companies' pages, digital platforms, and technological systems dedicated to marketing.

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Source: https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/cmo-survey.html

2. Less investment, more profit

Digital advertising brings more benefits, and budget optimization is one of the most important. On the other hand, offline marketing, which includes billboards, newspaper ads, promotional leaflets, and such, demands additional investments in pre-press operations, printing, media buying, and third-party cooperation. That's why ATL and BTL advertising is not a sustainable option for small businesses.

Even though digital marketing demands some investments, its costs are considerably lower when compared with the costs of advertising in traditional media. In addition, digital marketing asks only a few steps to implement and secure the final marketing solution ready for publishing.

3. Your buyers are already on digital channels

According to data gathered on the Datareportal, web page, 63% of the world's population is online. 58.7% are active on social media, while 67% use mobile phones. Your target audience is undoubtedly narrower than that. Still, these global statistical numbers confirm how crucial digital advertising is (for, let's say, social media) just because everyone's already digital. On the other hand, the demand for printed magazines and newspapers is almost negligible, while the hunger for digital content is insatiable (look how TikTok has become popular lately).

Undoubtedly, digital marketing is the best way to reach your target audience and succeed.

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Source: https://datareportal.com/reports/digital-2022-april-global-statshot 

4. People spend 3 hours a day on mobile phones

According to Revieews.org, data, 71% of Americans say they check their phones within the first 10 minutes of waking up, while 62% sleep close to their favorite device. Moreover, an average American spends 3 hours a day on their mobile phone. This slightly troubling social trend tells us how today's consumers consider their smartphones as an essential means of communication and the primary source of information and entertainment. 

That's why the Digital Marketing Institute, has some valuable pieces of advice. First, do the SEO optimization of your blog articles, your web page content, and newsletters, and optimize them for mobile devices so your followers can reach your content and buy your products or services online. In addition, conduct Facebook and Instagram advertising campaigns and other social media platforms people access via digital applications.

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Source: https://www.reviews.org/mobile/cell-phone-addiction/#Smart_Phone_Addiction_Stats

5. Your target audience is probably „born“ with a mobile phone

Digital transformation is not a matter of the future anymore, it is happening right now. More than half of today's human population is born in the digital era and uses digital technology from early childhood. So, it's logical that you should make your business operations digitally accessible if you want to gain results in a more extended period. To make it even more precise, most of today's students have probably never bought a copy of newspapers or postal stamps, and they get their dose of information from web pages and portals. They exchange messages with friends on social media channels while making their orders online. Digital channels and modern technologies change the way companies make their profits today. Do not miss the opportunity.

Links for additional reading:
https://www2.deloitte.com/us/en/pages/chief-marketing-officer/articles/cmo-survey.html
https://datareportal.com/reports/digital-2022-april-global-statshot
https://digitalmarketinginstitute.com/blog/10-reasons-your-business-should-invest-in-digital-transformation-corporate
https://www.reviews.org/mobile/cell-phone-addiction/#Smart_Phone_Addiction_Stats
https://www.reachfirst.com/importance-digital-marketing-for-business/

 

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