Challenge: finding the original territory for a brand that guarantees long-term recognizability
Over the years, LOGIC MARKETING as a marketing and branding agency has specialized in the design of marketing strategies, positioning strategies, and branding strategies for its clients. With these strategies, we have skilfully developed a number of brands. In the past 17 years, our agency has been working continuously on a range of brand building projects, often starting from the scratch. We regularly face a series of challenges, such as finding the right market niche that caters to the customers’ needs, identifying true market opportunities, and recognizing sales opportunities for the brand. We had to detect and analyse the activities of the competition and define key success factors. Based on its planned marketing strategy, the agency outlines a unique positioning statement which functions as a guideline for recognizable brand communication. This guarantees originality and recognition of the brand in the long run, as well as differentiation from all other competitors on the market. Once you have the right positioning, you can move to the process of branding– the naming of the brand and production of its creative, content and digital communication solutions.
Solution and results
LOGIC MARKETING agency has created long-term marketing strategies for some of the most recognizable brands on the Croatian market. Some of them are positioned among the top 50 largest companies in the territory of the Republic of Croatia: PHOENIX Pharmacy (the ADIVA brand), Stipić Group, Mercator, Intercapital, IntegraGrupa, Siže Kupres, the City of Daruvar, Abbott, Comiter, Ideal Standard, Inženjering za naftu i plin, Bura & Sol.
Marketing services offered
- Marketing strategies and positioning
- Visual identity
- Brand naming
- Creation of slogans