Marketing, employer branding, and positioning strategy
We have developed some of the most successful brands as a result of our extensive 20-year-long experience in brand building
Challenge: finding the original territory for a brand that guarantees long-term recognizability
LOGIC MARKETING, as a marketing and branding agency, has specialized in designing marketing strategies, positioning strategies, employer branding strategies, creative strategies, communication strategies, and operative marketing plans. In the past 20 years, the marketing agency LOGIC MARKETING has managed renowned Croatian brands (brand management) and acted as a consultant for its clients' marketing departments (marketing and brand consulting). We regularly face various challenges, such as finding the right market niche that caters to the customers’ needs, identifying genuine market opportunities, and recognizing sales opportunities for the brand. In addition, we had to detect and analyze the activities of the competition and define key success factors.
The agency outlines a communication, branding, and creative strategy based on the positioning statement. Marketing strategies function as a guideline for planned activities of our clients’ brands in the long run, for the exact target audience, and to achieve the successful differentiation of the brand on the market.
Solution and results
LOGIC MARKETING agency has created strategic and operative marketing plans and positioning strategies for many international and Croatian companies: PHOENIX Pharmacy (the ADIVA brand), Stipić Group, Daruvarske toplice, Mazars, Intercapital, Globero, Skladišna logistika, IntegraGrupa, Siže Kupres, the City of Daruvar, Comiter, Stancia Menegehtti, Byder, Park Šuma Marjan.
-
ADIVA Positioning strategy, naming, and branding -
Intercapital, Strategic marketing plan -
Mazars, Employer branding -
Globero, Positioning strategy, strategic and operative marketing plan -
Skladišna logistika, Strategic and operative marketing plan, naming and branding -
Daruvarske toplice, Positioning strategy, strategic and operative marketing plan -
IntegraGrupa, Strategic marketing plan -
City of Daruvar, Positioning strategy for the destination -
Stancia Meneghetti, Market analysis
Marketing services offered
- Strategic marketing plans
- Operative marketing plans
- Positioning strategy
- Creation of Unique selling proposition (USP)
- Employer branding strategy
- Creation of a communication strategy
- Creative strategy
- Product branding strategy
- Brand Management
- Marketing consulting
- Market analysis
- Target audience analysis
- Best market performance analysis
- Competition analysis
