Challenge: demonstrating the innovativeness of Ideal Standard sanitary technologies to consumers and presenting the brand as a leader in the segment of modern bathroom solutions
Ideal Standard is a renown international company which has been developing innovations in the segment of sanitary products for more than 50 years. LOGIC MARKETING agency was hired by Ideal Standard to launch an integrated marketing campaign for the top quality Cera line of taps. The client asked us to combine the best channels of offline and online advertising and increase awareness of the brand. All promotional activities had to be interlinked and directed to one central point – a special microsite with modern design and content dedicated to the ideal bathroom of today.
Solution and results
LOGIC MARKETING agency developed an integrated campaign emphasizing the functional beauty of Cera line and the innovativeness of technologies integrated into Cera taps (their revolutionary ceramic disc, advanced water and energy efficient systems). A special microsite, idealnakupaonica.idealstandard.hr, was developed and promoted through native ads on popular Croatian web portals. As a result of our complete UX/UI design and back end development, the microsite soon became the central point of all promotional activities. Our native ads, placed on domestic web portals, motivated consumers to visit the microsite. This was achieved with impressive and teasing headlines alluding to the strongest attributes of Ideal Standard products (‘Still attractive after 500.000 cycles of usage. What’s her secret?’, ‘Say click for halved water consumption’). We completed all digital promotional activities with a digital PPC campaign on Facebook. The followers could witness the technological perfection of Ideal Standard solutions supported by a strong message expressing the idea of powerful Cera taps ready for any kind of mission. The Facebook campaign created an additional buzz with motion graphic animations that graphically depicted performative power of each Cera tap. Our media mix included classic advertising formats as well– we launched an image print campaign with aesthetically refined visuals that successfully depicted precision, revolutionary mechanisms, and top-notch design of Cera taps. In addition, we published luxurious PR editorials clearly displaying the beauty and functionality of Cera solutions in some of the most important interior design magazines.
Marketing services offered
- Integrated marketing campaign
- Print ads / Print advertising
- Web page development
- Content creation for social media
- Community Management
- Native advertising
- Facebook advertising
- Media buying
- PR releases and PR editorials
- Motion graphic animation